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Do you L.O.V.E. deadlifting?


Every underdog can rise to its fullest potential. Sometimes you just need a couple of cheerleaders (that's us) and a killer outfit.

As you've seen, our shop is full of classic items. Classics that will get you to the finish line.

BUT, as from 2020, we're gonna do things different…

Once every 8 weeks (that's every 2 months), we're releasing 5 unique and epic pieces. And to keep them extra special, you can only buy these pieces during 1 week. After that week, they disappear to never return again. Talking about limited edition, right?


If you want to be the first to get your hands on these exclusive items, subscribe to our newsletter. The first new release will go live on Saturday the 21st of March. A collection designed for all deadlift-lovers out there.


If you'd love a deadlift shirt, mark the 21st of March in your agenda.

In the meanwhile, we'll be sharing some deadlift tips & workouts, to get you fired up!


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